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Starting today, internet providers in the United States will finally be held to account for lackluster YouTube streaming speeds. Google has brought its Video Quality Report — first launched in Canada at the start of this year — to the US, and is now ranking ISPs like Cablevision and Verizon FiOS based on the fidelity of their YouTube streams.

If you've been experiencing buffering issues or playback interruptions, this monthly report could help answer the lingering question of why.


"Making sure you can watch YouTube in HD from anywhere, anytime is a shared effort among us, your Internet service provider and even you," the company says. On that last point, Google is offering consumers a number of tips to help boost YouTube performance.

That's assuming of course that your chosen ISP and YouTube are on good, cooperative terms. But we're in a different world now. And as Netflix has shown (more than once), ensuring smooth streaming sometimes means pulling out the checkbook.


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